Storr, A.V.F. (1995). “Audiences, exhibitions, and interpretive labels”, Performing Arts Resources, 19, p. 25-37.

“Exhibitions are often [an exhibiting institution’s] main (or only) visible public function, subject to both official and unofficial judgements of public accountability…”

Storr explains that when deciding to present an exhibition, the audience must be the first and foremost consideration. The audience will be diverse, and presenters must remember that not all of the members of the audience will be experts in the subject of the exhibition, but some may be. Therefore, the actual exhibit and its portrayal must be able to reach more than one type of visitor. This can prove difficult, as the language used in captions must be short and concise, to attract and inform the general public, yet scholarly and in-depth, to occupy the knowledgeable.
Careful consideration must be made also of the order in which artifacts are presented. Without a logical setup and flow of information, the interest of visitors will be lost. Also, information will not be gleaned and nothing will be learned. This makes an exhibit ineffective and useless. This in turn will deter visitors from coming in the future. Take into account the subject matter as well, since it may be controversial. Make sure there is an understanding among the staff about the purpose of the exhibit and the position of the library.