Liebold, L.C. (1986). Fireworks, brass bands, and elephants: promotional events with flair for libraries and other non-profit organizations, Phoenix, AZ: Oryx Press.

Very detailed discussion about programming ensues in this book. Beginning with a set of guidelines for success, this book goes through planning, organizing, and carrying out plans for special events and celebrations, including cooperative ventures with schools, museums, and cities.

There are also entire chapters about thematic programming, fundraising, games and contests, and publicity and media promotion.